Diamond 4C's. Discover & personalise your diamond, gemstone, birthstone rings & jewellery at Diamond Story Melbourne. We have a wide selection of precious gemstone rings, necklaces, earrings & jewellery. Buying Guide!

DIAMOND MELBOURNE HOW TO BUY A DIAMOND Most first time buyers of diamonds get overwhelmed with the amount of information avaialble to them these days. Speaking to 10 different people can give you 10 different opinions on what one should consider when buying a diamond. We at Diamond Story will make your buying experoience a stress free affair by providing honest blunt advice. There are a few things to consider when looking for that perfect stone and for your convenience we have listed the important points below. 1 - Decide if you want a Natural Diamond or a Lab Grown Diamond Due to the rising popularity of Lab Grown Diamonds, the first thing to consider when lookinng for a diamond is to whether you want a natural diamond or a lab grown one. Both are 100% real diamonds with no chemcial or physical differences. Both have benefits that you should consider before making a purchase. Diamond Story has access to thousands of both natural and lab grown diamonds so finding the perfect diamond is as easy as contacting us for a consultation. For more infirmation on Lab Grown Diamonds please CONTACT US or click HERE for more info. CLICK HERE to make an appointment with one of our diamond experts! 2 - Understand the 4CS of Diamond Quality This basic knowledge will not only unlock the mystery of a diamond’s quality, it will help you understand a diamond’s value and price. DIAMOND COLOR. In the case of White diamonds the term actually refers to the absence of color. The less color in the stone, the more desirable and valuable it is. Some of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone. DIAMOND CLARITY measures the amount, size and placement of internal ‘inclusions,’ and external ‘blemishes.’ Grades run from ‘Flawless,’ with virtually no imperfections, to ‘Included,’ which contain a significant number of imperfections that can be seen with the naked eye. DIAMOND CUT does not refer to a diamond’s shape, but to the proportion and arrangement of its facets and the quality of workmanship. The amount of brilliance, sparkle and fire in a diamond is determined by cut. Grades range from ‘Excellent’ to ‘Poor.’ Diamond Story specializes in EXCELLENT cut stones with perfect sparkle and fire. DIAMOND CARAT refers to a diamond’s weight and not size. Generally speaking, the higher the carat weight, the more expensive the stone. Two diamonds of equal carat weight, however, can have very different quality and price when the other three Cs are considered. The 4Cs of diamond quality will provide you with the information and is a great place to start in the search for that perfect stone! 3 - Choose a Diamond seller as you would choose a doctor The Diamond Company you deal with should be armed with expert training able to answer any questions clearly. Professional training can help you evaluate how knowledgeable a seller is. Preferably, their training comes from a highly-recognized and internationally accredited program, such as the GIA Graduate Gemologist (GG) or Applied Jewelry Professional (AJP) diploma programs. An educated jeweler will not only explain the 4Cs of Diamond Quality to you, but will be able to demonstrate the differences between apparently similar stones. They will also encourage you to compare a number of diamonds that fall in your budget. Diamond Story are GIA Alumni so you can be assured that we know what we are talking about! 4 - Insist On a Diamond Grading Report The 5th C is the certification. Getting a certificate from a reputable grading lab is vital. A diamond grading report from an unbiased, scientific source such as GIA is more than important information, it’s proof of what you are purchasing. The differences in diamonds can be so subtle, even a trained jeweler can’t recognize them without lab verification. Diamond Story whilst specialising in GIA certified stones also stock HRD. AGS, IGI and EGL certified stones. CONTACT US to discuss which is right for you! 5 - Protect The Purchase Have your diamond appraised and insured. Appraisers and insurers rely on diamond grading reports to accurately evaluate the value of gems. Diamond Story specializes in GIA laser inscribed stones to ensure if the stone is ever lost or stolen and it shows up for sale, tracking it is possible. We also recommend QReport for jewellery insurance. As the only Jewellery specific insurers QReport are fantastic as their reviews will show. CLICK HERE for more information about QReport. Start your search for your perfect ring by browing through our vast INVENTORY or CONTACT US for more info!

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Engagement Rings Melbourne Choosing an engagement ring in Melbourne is one of the most meaningful decisions you'll ever make. At Diamond Story, we've spent nearly 20 years helping Melbourne couples find rings that go beyond the beautiful rings that last, that mean something, and that fit the budget without compromise. As a direct diamond wholesaler with offices in both Melbourne and Hong Kong, we source every stone directly and pass the savings straight to you. Whether you're drawn to the timeless simplicity of a solitaire, the brilliance of a halo setting, the romance of a three-stone ring, or something entirely custom our collection of 57+ engagement rings and access to over 2,000,000 certified diamonds gives you more genuine choice than any high-street jeweller. Settings start from $1,399, and every centre stone is priced at true wholesale. Browse Our Engagement Ring Styles • Solitaire Engagement Rings The most enduring of all ring styles a single certified diamond in a clean, elegant setting. Our solitaire engagement rings are available in classic 4-claw and 6-claw settings, knife-edge bands, and tapered shoulders, crafted in platinum, white gold, yellow gold, and rose gold. • Halo Engagement Rings A central diamond encircled by a halo of smaller accent stones halo rings maximise visual size and brilliance, making the centre stone appear significantly larger. Especially popular with oval, cushion, and round brilliant cuts. • Three-Stone (Trilogy) Rings Past, present, and future the three stones of a trilogy ring represent your journey together. Our 3-stone and 7-stone settings pair a dominant centre diamond with two side stones for a ring full of meaning and sparkle. • Pave & Diamond Band Rings For continuous, edge-to-edge brilliance, our pavé-set diamond band rings line the shank with small accent diamonds. Options include grain-set, corner-bezel, and twist designs each adding depth and sparkle beyond the centre stone. • Lab Grown Diamond Engagement Rings Physically, chemically, and optically identical to mined diamonds, lab grown diamonds are IGI certified and offer 50–80% savings over comparable mined stones. Perfect if you want a larger carat weight or higher colour and clarity grade within your budget. Halo rings 3 Stone rings Diamond band rings Solitaire rings Custom Engagement Rings in Melbourne Built for You If you can picture it, we can build it. Custom engagement ring design is one of our most popular services and one of our most rewarding. Working directly with our GIA-trained jewellers in our Melbourne in-house workshop, you'll take a vision a sketch, a photo, a feeling and turn it into something permanent. The process is straightforward: book a free consultation, choose your diamond from our extensive collection, select your setting and metal, and we'll craft the ring in our in-house Melbourne workshop. Most custom rings are completed within 2–4 weeks. No minimum spend. No obligation. Understanding the Diamond 4 C's Not sure where to start? Our GIA-affiliated team walks every customer through the four grading criteria that determine a diamond's quality and price: • Cut The most important factor. Determines brilliance. Always choose Excellent or Very Good.• Colour Graded D (colourless) to Z (yellow). D–H for white gold/platinum; H–J excellent in yellow or rose gold.• Clarity Rates inclusions. VS2 or SI1 offers outstanding value flaws invisible to the naked eye.• Carat Diamond weight. A well-cut 0.90ct looks larger than a poorly-cut 1.00ct. Choose carat last. Wholesale Prices No Retail Markup Most jewellery retailers buy diamonds from a wholesaler, mark them up, and sell them in a showroom. We are the wholesaler. Our Melbourne and Hong Kong offices allow us to source directly from diamond suppliers, which means you pay 30–50% less than comparable high-street rings. A ring priced at $10,000 elsewhere will often come in well under $6,000 with us. GIA-Affiliated Expertise Our team are GIA Alumni trained by the Gemological Institute of America, the world's most trusted diamond authority. We don't just sell diamonds; we educate you on every stone. Every diamond we supply comes with either a GIA or IGI grading certificate, so you know exactly what you're buying before you commit. Visit Our Melbourne Showroom or Book Online Our Melbourne CBD showroom is open by appointment. See rings in person, compare diamond sparkle under professional lighting, and speak face-to-face with a GIA-qualified specialist who takes the time to understand what you're looking for and what you're not. Can't come in? Our free Zoom consultations deliver the same expert guidance from anywhere in Australia. We'll share our live diamond inventory on screen, compare options in real time, and answer every question you have. Call us at 03 9642 3649 to speak with one of our experts and turn your dream ring into a reality. Frequently Asked Questions How much do engagement rings cost in Melbourne? At Diamond Story, ring settings start from $1,399. Centre diamond prices vary based on carat weight, cut, colour, and clarity and can range from under $1,000 to $20,000+. Because we are a direct diamond wholesaler, our total ring prices are typically 30–50% lower than comparable retail jewellers. Most Melbourne couples spend between $4,000 and $10,000 for a complete ring with a quality certified diamond. Can I design a custom engagement ring in Melbourne? Yes. Custom ring design is one of our most popular services. Book a free consultation at our Melbourne showroom or via Zoom choose your diamond from over 2,000,000 certified stones, and our GIA-trained team will design and craft your ring in our in-house workshop. The process typically takes 2–4 weeks with no minimum spend. What is the difference between lab grown and natural diamonds? Lab grown diamonds are physically, chemically, and optically identical to mined diamonds the only difference is origin. Both are graded using the same 4 C's criteria and both come with GIA or IGI certification. Lab grown diamonds typically cost 50–80% less than comparable mined stones, making them an excellent choice if you want a larger or higher-quality stone within your budget. Are Diamond Story's diamonds GIA certified? Yes. Diamond Story is a GIA Alumni member and we supply both GIA and IGI certified diamonds. Every diamond purchase includes an official grading certificate confirming the stone's cut, colour, clarity, and carat weight. We can also source specific certified stones on request. Do you have a showroom in Melbourne I can visit? Yes. Our Melbourne CBD showroom is open by appointment. You'll see diamonds under professional lighting, compare ring settings side by side, and try on styles before deciding. We also offer free Zoom consultations for those outside Melbourne or who prefer to browse from home. Call us on 03 9642 3649 or book online.

Designing your own engagement or wedding ring is one of the most meaningful ways to celebrate your love story. As a diamond wholesaler in Melbourne, Diamond Story gives you the opportunity to build your own custom ring a piece that reflects your personal style, values, and the unique bond you share with your partner. Whether you have a clear vision in mind or need guidance through the process, our custom ring builder makes it simple, enjoyable, and entirely about you. Build Your Ring in 3 Easy Steps: Our ring design process is easy to follow and gives you complete creative control. You can design your ring in three simple steps: 1. Choose Your Diamond or Gemstone Start with selecting the perfect centre stone. We offer a wide variety of ethically sourced diamonds and gemstones in different cuts, sizes, and qualities. Whether you love the classic brilliance of a round diamond or prefer the vintage charm of an oval or emerald cut, you’ll find the perfect stone to suit your taste and budget. 2. Pick Your Ring Setting Next, choose the setting that will best showcase your chosen stone. From elegant solitaires and romantic halos to modern three-stone and vintage-inspired designs, our range of settings allows you to personalise your ring style to suit your lifestyle and aesthetic. 3. Select Your Precious Metal Finally, decide on the metal that completes your design. We offer platinum, white gold, yellow gold, and rose gold each offering a unique look and feel. Whether you’re after timeless sophistication or something bold and modern, the choice is yours. Designed Around You Your lifestyle, personal style, and day-to-day routine play a big role in the diamond engagement ring you choose. That’s why we encourage you to consider a few important factors: · For those with an active lifestyle or hands-on job, a low-profile or smooth setting is ideal. It’s less likely to catch on things and offers maximum durability. · For fashion lovers or those who want a statement piece, intricate designs with extra detailing, side stones, or ornate bands can add flair and personality. · If simplicity is your style, opt for a sleek solitaire setting with a single stunning diamond. It’s timeless, elegant, and always in trend. Our expert jewellers are always available to provide suggestions based on your lifestyle and preferences. Need help choosing a setting? Explore our Settings Guide or contact our team for personalised advice. Quality You Can Trust Every ring is made with expert craftsmanship and meticulous attention to detail. Our diamonds and gemstones are ethically sourced, and we work with high-quality metals to ensure your ring stands the test of time just like your love. From design to final polish, we’re committed to excellence at every step. Make It Personal Want to add an even more personal touch? Include a custom engraving inside the band—whether it’s your initials, a meaningful date, or a short message only you two understand. It's the little details that make your ring truly one of a kind. Ready to build your own custom ring? Visit our Melbourne showroom or use our online ring builder to get started. Our friendly team is here to help at every stage of the journey whether you're after advice, inspiration, or hands-on support. Have questions? Call us on 03 9642 3649 or email info@diamondstory.com.au. Let’s create something truly unforgettable just for you.

Lab Grown Diamonds Melbourne We're reliable Lab Grown Diamond Merchants in Melbourne, offering an ethical and environmentally friendly alternative to traditional mined diamonds. Our lab-grown diamonds are cultivated with meticulous care and cutting-edge technology, ensuring each stone meets the highest standards of quality and brilliance. Whether you're looking for a stunning engagement ring, a memorable anniversary gift, or a personal treasure, our collection of lab-grown diamonds provides a sustainable and modern choice without compromising on luxury or beauty. Synthetic Diamonds Melbourne At Diamond Story, we pride ourselves on offering synthetic diamonds that match, and often exceed, the beauty and physical properties of their natural counterparts, ensuring that each piece reflects our commitment to excellence, sustainability, and ethical practices. Our collection offers a diverse range of cuts, colours, and carat sizes, ensuring you can find the perfect synthetic diamond to match your style and ethical values. What's In Store At Diamond Story? At Diamond Story, we have an exclusive collection of lab-grown diamond jewellery. Each piece is designed to celebrate the beauty and brilliance of diamonds while enjoying the ethical and environmental benefits of lab-grown stones. Lab-Grown Diamond Earrings Our selection of lab-grown diamond earrings offers everything from timeless studs to elegant drops, each piece is unique and matches your style preferences. Perfect for everyday wear or special occasions, they add a touch of sophistication and sparkle to any outfit. Lab-Grown Diamond Necklaces The necklaces in our lab-grown diamond collection range from delicate solitaires to stunning statement pieces. Whether you're looking for a subtle accent or a bold centerpiece, our lab-grown diamond necklaces offer sustainable elegance that doesn't compromise style. Lab-Grown Diamond Bracelets and Bangles Our bracelets and bangles feature lab-grown diamonds set in designs that range from sleek and modern to intricate and timeless. These pieces are perfect for stacking or wearing alone, offering versatility and elegance. At Diamond Story, we're dedicated to providing jewellery that looks beautiful and aligns with your values. So, if you want to know more about our lab-grown diamonds or jewellery collection, call us at 03 9642 3649 today.

Pearl Jewellery Melbourne Pearls have been treasured as gems for centuries, admired for their natural beauty, luster, and versatility. A fine piece of pearl jewellery can add volumes of elegance to your outfits. At Diamond Story, we have curated the best pearl jewellery collection to help you create your style statement. If you want to accessorize yourself with stunning pearl necklaces, pearl earrings, and pearl, and diamond rings, check out our exclusive selection that features only the best. Pearl & Diamond Rings Melbourne Whether you prefer our Tahitian pearl and diamond petite ring or Australian South Sea Pearl ring, our Pearl & Diamond Rings are designed to captivate and charm, making every moment special. From everyday wear to special occasions, each piece has the lustrous allure of pearls adorned with the sparkling brilliance of diamonds. Our ring collection features meticulously sourced South Sea Pearls, renowned for their exceptional quality and size, set alongside carefully selected diamonds to create pieces of unmatched beauty. Pearl Necklaces Melbourne Whether draped around your neck for a gala or a serene evening event, our Pearl Necklaces offer a touch of class and timeless beauty that complements every occasion. From single piece to layered chains, explore our collection and discover the perfect pearl piece that not only complements your style but also becomes a cherished heirloom for generations to come. Our Pearl Jewellery Collection Melbourne Our Pearl Jewellery Collection encompasses a wide range of jewellery pieces, from the classic elegance of pearl earrings to the sophisticated charm of pearl diamond rings, and pearl necklaces each crafted to highlight the pearl's natural beauty. The South Sea Pearls in our collection are selected for their exceptional quality, including their impressive size, rich colour, and mesmerising luster, making them a perfect choice for anyone looking to add a touch of luxury to their ensemble. To customise your pearl jewellery or South sea pearls, call us at 03 9642 3649 or you can also choose any piece from our pearl jewellery collection that suits your style.