At some point, almost every Web3 founder faces this decision: do we hire a specialized Web3 marketing company to run our growth, or do we build our own in-house team? Both approaches have genuine merit, and both have real costs and limitations. The "right" answer depends on your stage, budget, speed requirements, and how central marketing is to your current growth challenge.
This breakdown is...
Web3 projects have a peculiar marketing problem. Generating attention is relatively straightforward a viral tweet, a KOL mention, a trending token launch can put a project in front of hundreds of thousands of people in a day. But converting that attention into real users who actually connect their wallets, use the protocol, hold the token, or participate in the community? That is where most...
Most brands join Discord with the same expectation:
“Let’s create a server and grow a community.”
But a few weeks later, reality hits.
Messages slow down
Users stop engaging
The server feels empty
The problem isn’t Discord.
It’s how it’s being used.
Discord isn’t a broadcast channel it’s a community engine. And if you treat it like social...
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