Is Checkout Migration Hurting Your Ad ROAS? Checkout migration can affect ad ROAS when tracking, pixels, events, and checkout data are not set up correctly. This blog explains how checkout changes may impact ad performance after moving to Shopify Checkout Extensibility. It covers tracking gaps, broken conversion events, attribution issues, third-party scripts, testing needs, and post-migration checks. We have discussed how to review checkout tracking and protect ad data so campaigns can measure sales more accurately after migration. https://cartcoders.com/blog/shopify-development/checkout-extensibility-tracking-roas/