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2026-05-26 11:56:20 -

How Booth Builders Create Immersive Media Experiences at IBC Amsterdam 2026

IBC Amsterdam 2026 is built around one idea: "Create the Moment." And for exhibitors on the show floor, that's exactly the challenge. You have a few seconds to stop someone who knows your industry inside out, understands the competition, and has already seen dozens of booths that morning. The brands that pull it off aren't just showing products. They're creating environments where visitors can...

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