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2026-08-19 09:52:41 -

Salesforce Application Development vs CRM Customization: What's the Difference?

Businesses often adopt Salesforce to manage sales, customer relationships, service operations, and business data. As companies grow, however, their standard Salesforce setup may not fully support their unique processes. This is where Salesforce application development and CRM customization become important. Although these terms are sometimes used interchangeably, they serve different purposes....

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