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2026-02-24 07:27:50 -

How Has Stüssy Balanced Underground Appeal with Mainstream Popularity?

Streetwear emerged from surf and skate communities seeking identity beyond luxury fashion. In those formative years, Stüssy built credibility by embracing authenticity instead of chasing commercial approval. The brand communicated directly with creative youth who valued originality over mass production. Early graphic tees and relaxed silhouettes created a signature look that...

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