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Why Do Customers Abandon Their Online Shopping Carts?Cart abandonment is one of those e-commerce issues that appears easy but is actually complex. A customer browses a website, adds stuff to their basket, then departs without buying. It looks like a lost sale. It frequently results from friction, hesitancy, or stoppage in the purchase path. The interesting part is that most of these customers were genuinely interested. They were not random...0 Comments 0 Shares 189 Views 0 Reviews