TikTok Shop is built mainly for physical products. Digital items sound like a natural fit for a content driven platform, but the rules are more limited than most creators realise.

It can feel frustrating when you have something valuable but cannot sell it directly on the platform. Many creators hit this point and assume the platform is the issue.

If you are trying to sell ebooks, courses, templates, or downloads, the rules can seem unclear. This is where the right strategy and support from a TikTok Shop Live Agency like TSLA Agency London helps you stay compliant while still earning from your audience.